As the artistic force behind HOB Salons & Academy, Akin Konizi is responsible for leading the creative direction of the HOB brand. Uniting skill with integrity and a genuine passion to share his knowledge, Akin is one of the world’s finest educators and most respected stylists in the industry.

Akin Konizi HOB

Bruno Marc Giamattei is the creative force behind JOICO EMEA and the Marc Antoni Group – a wealth of knowledge, a figurehead within the industry, and an incredible hairdresser.

Bruno Marc Giametti Marc Antoni Salons

Throughout his career, Desmond has continually pushed creative boundaries, earning recognition for his passion and excellence in both hairdressing and photography. Already inducted into the British Hairdressing Awards Hall of Fame, he was named Men’s Hairdresser of the Year in 2009.

Desmond Murray DesmondMurray.com

With over 20 years of experience and a commitment to continuous innovation, Josh’s unique approach to education merges classic technique with progressive design and philosophy.

Josh Lamonaca Menspire

From cutting hair in his mums dining room for the first 7 years of his career, to becoming one of Britain’s most recognisable and respected hairdressers, whilst transforming the global hair landscape, Lee Stafford has had a hairdressing journey as bold as his signature bright pink products adorned with a Staffy dog!

Lee Stafford Lee Stafford Education

When hairdressers look for inspiration when dressing long hair, they look to one man for creativity, inspiration and motivation – Patrick Cameron. Having travelled to the four corners of the world many times, Patrick is acknowledged by his peers as the leading name in long hair. Since arriving in the UK from New Zealand in 1987, Patrick has worked in association with global brand, Wella.

Patrick Cameron PatrickCameron.com