As the artistic force behind HOB
Salons & Academy, Akin Konizi is responsible for leading the creative direction of the HOB brand.
Uniting skill with integrity and a
genuine passion to share his
knowledge, Akin is one of the
world’s finest educators and most respected stylists in the industry.

Bruno Marc Giamattei is the
creative force behind JOICO
EMEA and the Marc Antoni
Group – a wealth of knowledge, a
figurehead within the industry,
and an incredible hairdresser.

Throughout his career, Desmond has continually pushed creative boundaries, earning
recognition for his passion and excellence in both hairdressing and photography. Already
inducted into the British Hairdressing Awards Hall of Fame, he was named Men’s Hairdresser
of the Year in 2009.

With over 20 years of experience and a
commitment to continuous innovation, Josh’s unique approach to education merges classic technique with progressive design and philosophy.

From cutting hair in his mums dining room for the first 7 years of his career, to becoming one of Britain’s most recognisable and respected hairdressers, whilst transforming the global hair landscape, Lee Stafford has had a hairdressing journey as bold as his signature bright pink products adorned with a Staffy dog!

When hairdressers look for inspiration when dressing long hair, they look to one man for creativity, inspiration and motivation – Patrick Cameron.
Having travelled to the
four corners of the world
many times, Patrick is acknowledged by his peers as the leading name in long hair.
Since arriving in the UK from New Zealand in 1987, Patrick has worked in association with global brand, Wella.